With the Honda HR-V selling as quickly as they are unloaded at Dealerships, Ford will have to offer similar Trim and Standard Equipment even in their "L" Series. The Honda HR-V LX has the same Alloy Wheels an similar Interior as the EX. The only features that one doesn't`t get is a slightly less potent Audio System, Keyless Ignition with Push Button Start and Heated Exterior Mirrors and Seats. Also Fog Lights that are never hardly used. Seriously, in Florida does one really need Heated Seats an Exterior Rear View Mirrors? If you prefer a Keyed Ignition and Door Locks an can live without Push Button Ignition an don`t care about a Power Moonroof, why upgrade to even the LE Model? If the "L" series EcoSport comes in with plenty of necessary Standard Options and priced right, it just might compete with the Honda HR-V. The (el-cheapo) Jeep Renegade, an Chevy Trax won`t even be competitive. Next week when the Unscheduled Order Bank opens with the info on Trim Levels, Standard Equipment and available options, if priced right, I will leave a Deposit an place my Order.