Why should Ford hatchbacks have all the hooning fun? Ford performance chief Dave Pericak may have asked himself the same question and found that there may be an opportunity for RS badged performance-focused SUV and crossovers in the Blue Oval’s future.
Speaking with Car Dealer Magazine, Pericak definitely thinks there’s a market for an RS SUV so long as it lives up to the badge and performs as expected.
“I think customers love performance. I think the definition of what that means for an SUV might be different than what it means for a Focus or for a Fiesta. But I think that we’ve seen, even in the US and globally, that people like aggressive-looking cars, they like sporty, they want the power and pick-up and engine improvement, so I think the answer is yes. SUV customers would appreciate performance, for sure.”
There’s already a few performance SUVs in the market including the Audio SQ5 and SQ7, Porsche Macan and Cayenne, and other automakers are starting to join the fray. But the segment is not oversaturated yet and there aren’t that many “credible” performance SUVs out there.
So the market is ripe for the picking and Ford’s Focus RS has already paved the way for the potential expansion of the RS brand. Maybe we’ll see an RS badged EcoSport in the future.