This isn’t the first time an automotive manufacturer has teamed up with the entertainment industry and it won’t be the last. Ford has joined forces with Marvel and they will feature the 2018 EcoSport in 'Guardians of the Galaxy Vol. 2'.
As the official vehicle of the movie, the EcoSport will appear in an exclusive Marvel comic with only 500 copies to be printed. Everyone else will have to read it in digital form. The Blue Oval’s SUV will also star in its TV commercial alongside Groot.
CarScoops quoted Ford US's Executive Marketing Director, Chantel Lenard saying the "EcoSport is our smallest SUV, designed for active customers who need a compact, connected vehicle that enables richer experiences with family and friends. Teaming up with Marvel is a perfect way to share how EcoSport turns every drive into a chance to live big, enabling our Earth-bound customers to experience as many adventures as ‘Guardians of the Galaxy’ offers.”
For those interested, the movie’s official website has a Ford specific page where fans can enter for a chance to win one of 150 custom illustrations, which depicts the lucky fan as a galactic hero, hometown movie screening tickets, or a brand new 2018 Ford EcoSport.
There’s also a time lapse video of Marvel artist Dennis Calero bringing an illustration to life.