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Discussion Starter · #1 ·

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Can't really say this comes as a surprise since product placement is a normal part of automotive marketing. Just odd that Ford decides to do it with a movie where cars are pretty much non existent, no idea how they'll shoehorn the EcoSport in.
 

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Well, it doesn't necessarily have to appear in the movie. Maybe we'll see special paint options like what Nissan did in their partnership with Star Wars, they came out with two limited edition Rouge options.
 

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They definitely should have hit the big movie franchises faster. GM for Transformers. Dodge for Fast and Furious (the largest movie franchise in the world), they don't really have anything left to work with do they?
 

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Discussion Starter · #14 ·
Not when it comes to car oriented movies, the longer running franchises have all been taken. Even transporter is working with Audi now. Maybe something new will come up, but for now the Guardians of the Galaxy somewhat works since it has the attention of a lot of movie goers.
 

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I guess it's better than nothing. At the end of the day, it's still advertising o the big screen. Guardians of the Galaxy was actually the third highest grossing film in the Marvel Universe right behind The Avengers and of course Iron Man 3... I say of course because well... Iron Man is obviously the best... ;)
 

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Discussion Starter · #20 ·
Pretty much it, Groot and maybe Rocket and they have a winning sales pitch on their hands. Throw in some movie related paraphernalia and they could bag a lot of millennial buyers.
 
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