Ford South Africa held a competition where 5 all expenses paid ‘Break Away Experiences’ were being given away. It includes the use of an EcoSport for a weekend, accommodation and meals/drinks for two days and one night for two people, fully mapped out ‘Break Away’ tour.
This seems like a better way to market the Ecosport than the hipster strategy. Makes me crave adventure all the more even if the cars used aren't the newest model. Something Ford everywhere else can learn from.
This seems like a better way to market the Ecosport than the hipster strategy. Makes me crave adventure all the more even if the cars used aren't the newest model. Something Ford everywhere else can learn from.