Just a couple of thoughts. First 300 RPM's is not much so it doesn't sound like its down shifting. However, I will say besides hills, a strong headwind can also cause a downshift.
Here is what I'm curious about. When the RPM increases, does the speed also increase? I think this will be an important factor as to what's going on.
This will probably be hard to detect, if you are in the top gear, an increase of 300RPM will only be a mile or two increase in speed at most.
If you can detect a slight increase in speed, and as you say, it does not happen at idle, I guessing it has to do with your cruise control.
I wish I could help you more, but I have very little knowledge about the mechanics of cruise control. If you are really worried about it, best to ask a competent mechanic who know such things.
I would like say. You have the exact year and model I have. I'm happy you are at the 70,000 mark. It give me confidence mine will last. I don't drive much. Even though I bought it new,,,I am at 4,000 miles...looks like I'm good to go for a very long time.