EcoSport Marketing Strategy - 2018+ Ford EcoSport Forum
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post #1 of 33 (permalink) Old 04-11-2017, 11:25 AM Thread Starter
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EcoSport Marketing Strategy

I'm guessing Ford is trying to hook in the niche buyers now who are interested in Marvel, or more specifically, the Guardians Of The Galaxy. At least they have a sweepstakes to go along with this off partnership and those of you in the States can win a 2018 Ecosport or two other prizes.
Ford and Guardians of the Galaxy Vol. 2 | Ford and Guardians of the Galaxy Vol. 2 | Comics | Marvel.com
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post #2 of 33 (permalink) Old 04-12-2017, 11:34 AM
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Can't really say this comes as a surprise since product placement is a normal part of automotive marketing. Just odd that Ford decides to do it with a movie where cars are pretty much non existent, no idea how they'll shoehorn the EcoSport in.
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post #3 of 33 (permalink) Old 04-13-2017, 11:15 AM
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That's definitely an odd one. There is nothing relating the two at all. They'd be better off showing a few of the X-Men driving around in one.
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post #4 of 33 (permalink) Old 04-16-2017, 02:45 AM
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It has more application in some TV series with millennials or something along those lines, basically where ever it can fit in naturally. That's not hard to figure out, Ford just has to look at its demographic data
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post #5 of 33 (permalink) Old 04-17-2017, 10:39 AM
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Yeah but... it just doesn't fit in naturally with Guardians of the Galaxy whatsoever.
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post #6 of 33 (permalink) Old 04-20-2017, 11:37 AM
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Well, it doesn't necessarily have to appear in the movie. Maybe we'll see special paint options like what Nissan did in their partnership with Star Wars, they came out with two limited edition Rouge options.
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post #7 of 33 (permalink) Old 04-20-2017, 03:26 PM
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Star Wars is by far the easiest to do haha. White with black accents or just all black for Darth Vader styling.
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post #8 of 33 (permalink) Old 04-21-2017, 11:46 AM
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Yup, that was one of the easiest collaborations that Nissan could have chosen. For Ford and the EcoSport, I can't see them painting it bright green or in a brown similar to a tree.
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post #9 of 33 (permalink) Old 04-21-2017, 12:57 PM
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I think if they would go Spiderman, it would look too weird. Red and blue theme kinda thing? Sounds like something Scion would do... sorry.. Toyota.
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post #10 of 33 (permalink) Old 04-23-2017, 04:27 PM Thread Starter
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We'll wait and see what Ford decides to do when the movie comes out early next month, which I am excited to watch with or without the EcoSport.
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