EcoSport Marketing Strategy - Page 2 - 2018+ Ford EcoSport Forum
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post #11 of 33 (permalink) Old 04-24-2017, 11:38 AM
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That is true.. I actually really enjoyed the first one. Baby Groot is one of the reasons I want to see the second one too!
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post #12 of 33 (permalink) Old 04-24-2017, 06:32 PM
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Ford is probably kicking themselves for not developing their brand much sooner since that could have meant Fords in Transformers rather than mostly GM's. And we all know how big of a movie series transformers is.
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post #13 of 33 (permalink) Old 04-25-2017, 10:33 AM
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They definitely should have hit the big movie franchises faster. GM for Transformers. Dodge for Fast and Furious (the largest movie franchise in the world), they don't really have anything left to work with do they?
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post #14 of 33 (permalink) Old 04-25-2017, 11:33 AM Thread Starter
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Not when it comes to car oriented movies, the longer running franchises have all been taken. Even transporter is working with Audi now. Maybe something new will come up, but for now the Guardians of the Galaxy somewhat works since it has the attention of a lot of movie goers.
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post #15 of 33 (permalink) Old 04-26-2017, 10:56 AM
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I guess it's better than nothing. At the end of the day, it's still advertising o the big screen. Guardians of the Galaxy was actually the third highest grossing film in the Marvel Universe right behind The Avengers and of course Iron Man 3... I say of course because well... Iron Man is obviously the best...
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post #16 of 33 (permalink) Old 04-26-2017, 11:30 AM
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We could see some special paint colors to match the movie characters, like the shade of red from their uniforms.
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post #17 of 33 (permalink) Old 04-27-2017, 10:48 AM
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Anyone check out the videos ?

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post #18 of 33 (permalink) Old 04-27-2017, 11:45 AM Thread Starter
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Wasn't as bad as I imagined it could have been. Gotta admit, we've all done the window arm wave at some point in our lives. I still do it while driving sometimes too.
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post #19 of 33 (permalink) Old 04-27-2017, 11:59 AM
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I think anything with Baby Groot is sure to win the hearts of many lol
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post #20 of 33 (permalink) Old 04-28-2017, 11:35 AM Thread Starter
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Pretty much it, Groot and maybe Rocket and they have a winning sales pitch on their hands. Throw in some movie related paraphernalia and they could bag a lot of millennial buyers.
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